Creating a Watch Brand from scratch
Strategy | Creative Direction | Branding
Hatch Watches is a creative brand based in East London that offers unique timepieces with high quality materials and finishes.
We worked on all the aspects of the brand experience from creating its business model and marketing strategy to its identity, designing business cards, packaging and catalogue, physical display and branding on the watches themselves.
We crafted a black and white identity and custom typeface, inspired by the iconic design of Hatch Watches timepieces.