Implementing Strong Identity and Brand Strategy for a Social Enterprise
Brand Strategy | Branding | Art Direction
Design strategy and brand direction for Goldfinger Factory, a social entreprise offering building services for businesses and train young people into crafts. Over 3 years, I worked along with them to clarify their offer and present it so it speaks to the different stakeholders.
The last step was to optimise the offer by providing content specific to the stakeholders’ interests. Goldfinger Factory works with leading design brands, construction companies, institutions, museums, private clients, charities and people from disadvantaged background. After producing a market research and introducing a brand strategy, I delivered targeted brochures and catalogues allowing Goldfinger Factory to land on new clients with a clear offer.
Goldfinger Factory has now the tools to market itself and to spread in an engaging way its business model, services and values.
Using the materials I designed, they successfully established collaborations with companies like John Lewis, Hermès, Tom Dixon, or Arup. They collaborated with the V&A. They have been featured in The Times, ICON magazine, AD magazine or the Evening Standard and received the sponsorship of Fondation d’entreprise Hermès, Santander, Catalyst Housing and Silverline Tools amongst others.
New Sponsors & Partners