PRINTS

General Brochure
folded A4

Corporate Away Days Brochure
210x210mm

Services Brochure
A5

Golden Summary 2015
A1 poster

Golden Summary 2016
A1 poster

ART DIRECTION & BRAND STRATEGY

1 /GRAPHIC DESIGN & STRONG IDENTITY

The first step was to create the brand identity that would be impactful enough and recognisable in the various activities this startup is involved in. Goldfinger Factory is a social enterprise building furniture with reclaimed materials. It hosts a shop, a café, studio spaces, a learning and training platform and a workshop. 
The initial logo and font were kept. I designed a specific logo mimicking the original to identify each space/activity (EAT, LEARN, SHOP, BUILD) and unified the general look playing with impactful contrasts between white, black and gold tones.

2 / ART DIRECTION & CONTENT CREATION

Following my guidelines, I designed all the necessary flyers and brochures as well as documenting case studies with many photos and creating copy with the help of the founders.
I designed a website showcasing the particular spirit of this place with generous photographies, clear description and didactic diagrams. I worked closely with every member of the team on processes and created templates for admin documents. I also designed engaging presentations for general lectures, business plan or investment raising.

3 / BRAND STRATEGY & CLEAR OFFER

The last step was to optimise the offer by providing content specific to the stakeholders’ interests. Goldfinger Factory works with leading design brands, construction companies, institutions, museums, private clients, charities and people from disadvantaged background. After producing a market research and introducing a brand strategy, I delivered targeted brochures and catalogues allowing Goldfinger Factory to land on new clients with a clear offer.

4 / IMPACT

Goldfinger Factory has now the tools to market itself and to spread in an engaging way its business model, services and values.
Using the materials I designed, they successfully established collaborations with companies like John Lewis, Hermès, Tom Dixon, or Arup. They collaborated with the V&A. They have been featured in The Times, ICON magazine, AD magazine or the Evening Standard and received the sponsorship of Fondation d’entreprise Hermès, Santander, Catalyst Housing and Silverline Tools amongst others.


Client

Goldfinger Factory

Date

2014-2017

Category

Art Direction / Brand Strategy / Web Design / Graphic Design / Photography

See website here

Guidelines
August 2016

Market Research and Brand Strategy
June 2017

ART DIRECTION for SERVICES TARGETED BROCHURES AND PRODUCTS CATALOGUES

Following my market research and brand strategy, I designed targeted catalogues and brochures for Goldfinger Factory different services. It includes art direction, layout and most of the photography.

Services Brochure for Cafés & Restaurants
September 2017

Services Brochure for Offices
September 2017

Services Brochure for Residential
September 2017

Products Catalogue 2017 for Residential

Products Catalogue 2017 for Cafés & Restaurants

Products Catalogue 2017 for Offices

250+

Projects designed

5,000+

Photos Taken

8+

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