The first step was to create the brand identity that would be impactful enough and recognisable in the various activities this startup is involved in. Goldfinger Factory is a social enterprise building furniture with reclaimed materials. It hosts a shop, a café, studio spaces, a learning and training platform and a workshop. The initial logo and font were kept. I designed a specific logo mimicking the original to identify each space/activity (EAT, LEARN, SHOP, BUILD) and unified the general look playing with impactful contrasts between white, black and gold tones.
Following my guidelines, I designed all the necessary flyers and brochures as well as documenting case studies with many photos and creating copy with the help of the founders.
I designed a website showcasing the particular spirit of this place with generous photographies, clear description and didactic diagrams. I worked closely with every member of the team on processes and created templates for admin documents. I also designed engaging presentations for general lectures, business plan or investment raising.
The last step was to optimise the offer by providing content specific to the stakeholders’ interests. Goldfinger Factory works with leading design brands, construction companies, institutions, museums, private clients, charities and people from disadvantaged background. After producing a market research and introducing a brand strategy, I delivered targeted brochures and catalogues allowing Goldfinger Factory to land on new clients with a clear offer.
Goldfinger Factory has now the tools to market itself and to spread in an engaging way its business model, services and values.
Using the materials I designed, they successfully established collaborations with companies like John Lewis, Hermès, Tom Dixon, or Arup. They collaborated with the V&A. They have been featured in The Times, ICON magazine, AD magazine or the Evening Standard and received the sponsorship of Fondation d’entreprise Hermès, Santander, Catalyst Housing and Silverline Tools amongst others.
Art Direction / Brand Strategy / Web Design / Graphic Design / PhotographySee website here
Following my market research and brand strategy, I designed targeted catalogues and brochures for Goldfinger Factory different services. It includes art direction, layout and most of the photography.
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