Tag: process

BRANDING CREATION: A Successful Process

We translate your brand vision, ambition and ideas into brand direction, identity and products. To increase the chances to get a successful and efficient result, it is necessary to do some preliminary work and to have complete clarity throughout the whole project. This is the reason why:

1. We run a consultation with you to assess your needs.

2. We offer you a diagnose tailored to your brand.

3. If necessary we build a team of specialists to assist us.

4. We include you in all steps of the process and deliver the best solutions.


When working on building the foundations to your brand, there are many aspects to consider before creating anything. When working with us, we go through the 4 following steps: 

1. Discover

This is the Research phase.

At this point, we want to learn as much as we can about your company: how it started, what you love and hate about it, who are the customers, the competitors. We will explore what could constitute any threats or opportunities between you and your goals.

2. Define

This is where we provide key insight.

We analyse what we collected in the discovery phase and offer you a diagnosis and what would be the best strategy to follow. We will also determine your brand DNA through selected keywords for a unique positioning.

3. Direct

This is where we determine the personality of your brand.

We set the tone, universe and style of your brand. This way, we create a framework that will provide rules for consistently delivering branded items in line with your ethos. This is also where we can define your identity (logo system, colours, fonts, etc).

4. Create

This is where things get real.

We design and develop marketing materials as stationary, website, flyer, photography, catalogue, stand, packaging, etc, to provide you with communication and promotional materials.