When working on building the foundations to your brand, there are many aspects to consider before creating anything. When working with us, we go through the 4 following steps:
1. Discover
This is the Research phase.
At this point, we want to learn as much as we can about your company: how it started, what you love and hate about it, who are the customers, the competitors. We will explore what could constitute any threats or opportunities between you and your goals.
2. Define
This is where we provide key insight.
We analyse what we collected in the discovery phase and offer you a diagnosis and what would be the best strategy to follow. We will also determine your brand DNA through selected keywords for a unique positioning.
3. Direct
This is where we determine the personality of your brand.
We set the tone, universe and style of your brand. This way, we create a framework that will provide rules for consistently delivering branded items in line with your ethos. This is also where we can define your identity (logo system, colours, fonts, etc).
4. Create
This is where things get real.
We design and develop marketing materials as stationary, website, flyer, photography, catalogue, stand, packaging, etc, to provide you with communication and promotional materials.