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ACTIFRY for India

Using Archetypes to create meaning

Brief

Contains same technical part as the classic Actifry®.
But:
● Use only one color
● One single moulded piece for the base
● No transparent lid
● No handle

Stakes

Design a cheaper version to produce without compromising on the quality and usage
I wanted to make this appliance understandable even if one cannot see what it does without the transparent lid. I designed the shape inspired by the archetype of a cooking pot with its lid. The challenge was to respect the single moulded base part and I took upon myself to add smaller handles.

Result

This appliance has an archetypal shape that places it immediately in the kitchen universe.
Tefal team selected my proposition. It really stood out and meant something.

Furthermore, it was the one sticking the most to the brief as the cheapest and easiest to produce. It has been developed in a second version.

Version 1

Version 2