BRAND STRATEGY

This range of units has been designed to link the 3 main services Goldfinger Factory offers: a school with DIY courses, a workshop with building facilities and a shop. It is made out of reclaimed wood.

CONCEPT

Each piece has its own level of difficulty.
One can improve oneself by building more and more difficult objects, increasing the difficulty steps at each new built object.

OFFER

It enables the brand to offer different commercial options at various levels of engagement (depending on people’s motivation, budget and skills):
● Buy it mounted
● Buy the kit to mount it yourself at home
● Learn how to build it during a course


Client

Goldfinger Factory

Date

May 2014

Materials

Plywood, Pine wood

Dimensions

various

Category

Brand Strategy / Product Design / Marketing

MAKING OF