Rebranding using the company's heritage
We were commissioned to design two concepts of identity and packaging for this British shoe brand of Jones Bootmaker.
The idea was to work from the company’s heritage and 150 years history.
We fount our inspiration in the old bag from Jones Bootmaker and revived their heritage by reusing elements of it.
This is how the little crown became the icon that sits on top of the logo and the beige and yellow stripes became an iconic brand pattern.
From there, we created two different propositions.
We applied these two identity concepts to tissue paper, shopping bags and shoe boxes and the brand’s brochure.