What makes a brand stand out is a combination of the 4 following aspects:

How it is seen by its customers

Its PERSONALITY

Tone of voice, traits and characteristics

Its UNIQUENESS:

What makes it different from all others

Its VALUES

What it stands for

Its PERCEPTION

How it is seen by its customers

Its PERSONALITY

Tone of voice, traites and characteristics.

Its UNIQUENESS

What makes it different from all other brands.